Privacy Policy

Last updated: May 2026

1. Introduction

Outfit First operates this store and website, including all related information, content, features, tools, products and services, to provide customers with a curated shopping experience.

This Privacy Policy explains how we collect, use, disclose, store and protect your personal information when you visit our website, create an account, place an order, contact us, subscribe to marketing, or otherwise interact with our services.

Our website is:

www.outfitfirst.com

Outfit First is powered by Shopify, which enables us to provide our online store and related services.

By using our website or services, you acknowledge that you have read and understood this Privacy Policy.

2. Personal Information We Collect

Personal information means information that identifies you, or could reasonably identify you.

Depending on how you interact with Outfit First, we may collect the following types of personal information:

• Contact details, including your name, email address, phone number, billing address and shipping address.
• Order and transaction details, including products viewed, added to cart, purchased, returned or exchanged.
• Payment related information, including payment method, payment confirmation and transaction details. Payment card details are processed securely by our payment providers and are not stored directly by Outfit First.
• Account details, including username, password, preferences and account settings.
• Communication details, including messages, enquiries, support requests and feedback you send to us.
• Device and technical information, including IP address, browser type, device type, operating system, network information and unique identifiers.
• Usage information, including pages viewed, links clicked, products viewed, cart activity and how you interact with our website.
• Marketing preferences, including whether you have subscribed to or opted out of email, SMS or advertising communications.

3. How We Collect Personal Information

We may collect personal information:

• Directly from you when you place an order, create an account, contact us, subscribe to marketing, complete a form or otherwise provide information to us.
• Automatically when you visit or interact with our website, including through cookies, pixels, analytics tools and similar technologies.
• From Shopify and service providers who help us operate our store, process payments, fulfil orders, provide customer support, manage marketing, detect fraud or improve our services.
• From advertising, analytics and marketing partners where permitted by law.

4. How We Use Your Personal Information

We use your personal information to:

• Process and fulfil your orders.
• Confirm payments and prevent fraud.
• Arrange shipping and delivery.
• Provide order updates, tracking information and customer support.
• Manage returns, exchanges, cancellations and refunds.
• Create and manage customer accounts.
• Improve our website, products, services and shopping experience.
• Personalise your experience, including showing relevant products or recommendations.
• Send marketing communications where you have opted in or where permitted by law.
• Run advertising, retargeting and analytics.
• Comply with legal obligations, tax requirements, dispute resolution and fraud prevention.
• Protect the security and integrity of our website, business and customers.

5. Marketing and Advertising

We may use your personal information to send marketing emails, promotional messages, offers, product updates or advertising content.

You can unsubscribe from email marketing at any time by clicking the unsubscribe link in our emails or by contacting us.

We may also use cookies, pixels and advertising tools to show relevant ads on platforms such as Google, Meta, TikTok or other advertising networks.

Where required, you can manage cookie preferences through the cookie banner or privacy settings available on our website.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to operate properly, improve performance, analyse traffic, remember preferences and support marketing or advertising activity.

Cookies may help us:

• Keep items in your cart.
• Remember your preferences.
• Understand how visitors use our website.
• Measure marketing performance.
• Show relevant advertising.

You can adjust cookie settings through your browser or through the privacy options available on our website where applicable.

Some cookies are necessary for the website to work correctly and cannot be disabled through our systems.

7. How We Disclose Personal Information

We may disclose your personal information to trusted third parties where necessary to operate our business and provide our services, including:

• Shopify, as our ecommerce platform.
• Payment processors.
• Shipping and fulfilment partners.
• Customer support providers.
• Email, SMS and marketing platforms.
• Analytics and advertising partners.
• IT, hosting, security and fraud prevention providers.
• Professional advisers, including accountants, legal advisers and consultants.
• Government, regulatory or law enforcement authorities where required by law.

We may also disclose personal information in connection with a business transfer, merger, restructuring, sale or similar transaction.

8. Relationship with Shopify

Our store is hosted by Shopify.

Shopify collects and processes personal information to help provide the ecommerce platform, checkout, payments, analytics, security and other services connected to our store.

Information submitted through our website may be transmitted to Shopify and may be processed in countries outside your country of residence.

Shopify may also process information in accordance with its own privacy terms and policies.

9. International Transfers

Because we sell to customers in Australia and selected international countries, your personal information may be transferred, stored or processed outside your country of residence.

This may include countries where Shopify, payment processors, shipping providers, analytics providers, marketing platforms or other service providers operate.

Where required, we rely on appropriate safeguards or recognised legal mechanisms for international transfers.

10. Third Party Websites and Links

Our website may contain links to third party websites, apps, platforms or services.

We are not responsible for the privacy, security, accuracy or practices of third party websites that we do not control.

We recommend reviewing the privacy policies of any third party websites you visit.

11. Security of Your Information

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

These steps may include using secure platforms, access controls, payment security measures and trusted service providers.

However, no online transmission or storage method is completely secure. We cannot guarantee absolute security of information sent through the internet.

12. Retention of Personal Information

We retain personal information for as long as reasonably necessary to provide our services, manage customer relationships, comply with legal obligations, resolve disputes, prevent fraud and maintain business records.

When personal information is no longer required, we will take reasonable steps to delete, destroy or de-identify it where appropriate.

13. Children’s Privacy

Our website and services are not intended for children.

We do not knowingly collect personal information from children under the age of majority in their country or region.

If you believe a child has provided personal information to us, please contact us so we can review and take appropriate action.

14. Your Rights and Choices

Depending on where you live, you may have rights relating to your personal information, including the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate or incomplete personal information.
• Request deletion of your personal information.
• Request a copy of your personal information.
• Object to or restrict certain processing.
• Withdraw consent where processing is based on consent.
• Opt out of targeted advertising or certain data sharing where applicable.

To exercise your rights, please contact us using the details below.

We may need to verify your identity before processing your request.

15. Complaints

If you have concerns about how we handle your personal information, please contact us first so we can try to resolve the issue.

Depending on where you live, you may also have the right to contact your local privacy or data protection authority.

For customers in Australia, this may include the Office of the Australian Information Commissioner.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, legal obligations or privacy practices.

The updated version will be posted on this page with a new “Last updated” date.

17. Contact Us

For questions about this Privacy Policy or to exercise your privacy rights, please contact Outfit First:

Email: hello@outfitfirst.com
Phone: +61 452 339 661
Address: 2/7 Brooklands Cct, Goulburn NSW 2580, Australia
Business Hours: Monday to Friday, 9am to 5pm AEST